This October, Openhouse went pink. 


Every year, October is celebrated as Breast Cancer Awareness Month across the world. At Openhouse, we wanted to do our bit to spread awareness. 


In India, breast cancer accounts for 27 percent of all cancer cases among women and for 23 percent of all cancer related deaths in women. Early detection can save countless lives. To be exact, 99 percent of early diagnosis patients are likely survivors 5 years later.

The Openhouse logo became pink for the first time and the letter ‘O’ became the pink ribbon, which is recognized as an international symbol of breast cancer awareness. 


In the first week of October, student leaders of the Community Service club at Openhouse brainstormed about what they could do for breast cancer awareness. The #ohpinkchallenge was kicked off soon after. 

Trinity, a tribe leader with the community service club, volunteered to shoot a video with Dr. Kavitha Jain, a practicing oncologist in Bangalore. Dr. Jain spoke about how women can examine themselves, how often they should do a self examination and how often they should get examined by a physician. 


“There’s a lot I didn’t know about breast cancer. For example, I didn’t know that men could get breast cancer too,” Trinity said. 

Pink October at Openhouse


Masks and postcards were sent out to Openhouse students. Many posted a picture of themselves wearing the masks and nominated their friends to watch Dr. Jain’s video. 


Anjali Surana, the spirited student founder of Fullstopp Organization helped Openhouse reach out to their volunteer base. “They loved the masks Openhouse sent. And I was very excited to see that boys were equally invested in spreading awareness about breast cancer as girls were.” 


The Openhouse Pink Kit ended up sparking conversations about breast cancer at home. Anjali spoke of a Fullstopp volunteer whose mother asked him about the pink mask.  


Fullstopp Organization was founded last year to put an end to menstrual inequity and to educate women from lower income backgrounds about menstrual health management. Anjali explained that their larger goal is to pave the path to a gender equal world and breast cancer awareness is part of the same vision. 


Even as October has ended, we see Openhouse students wearing pink masks in honour of Breast Cancer Awareness month. In them, we see changemakers and conscious citizens. 


The month may have ended, but the battle against breast cancer hasn’t.